Whether an apparel or footwear brand or something else altogether, when looking to optimise form and function, one turns to Velcro Industries for innovative fastening solutions that allow for cutting-edge design and improved end-item performance. The result is an enhanced end-user experience and a true competitive advantage.
To understand hook and loop, it helps to know the story of how it was invented and how theVelcro ® Brandwas born from that innovative idea.
Who Invented VELCRO® Brand Products?
Many people have wondered: Who invented VELCRO® Brand hook and loop? It began with a burdock burr, a tiny seed covered in hundreds of ‘hooks’ that naturally catch onto the microscopic loops that cover fur, hair and clothing. The burr was an unassuming marvel of nature and a minor headache for man, until one day in 1941 when the burdock burr, Swiss engineer George de Mestral, and his dog crossed paths on a hunting trip in the Alps.
Seventy years on, that chance meeting has proven to be remarkably fruitful.READ MOREabout the history of Velcro ® Brand Hook & Loop or watch thisVIDEO. There is Only One VELCRO® Brand