Velcro ® - THERE IS ONLY ONE ®
Creating amazing connections to make life better
Whether an apparel or footwear brand or something else altogether, when looking to optimise form and function, one turns to Velcro Industries for innovative fastening solutions that allow for cutting-edge design and improved end-item performance. The result is an enhanced end-user experience and a true competitive advantage.
To understand hook and loop, it helps to know the story of how it was invented and how the Velcro ® Brand was born from that innovative idea.
Who Invented VELCRO® Brand Products?
Many people have wondered: Who invented VELCRO® Brand hook and loop? It began with a burdock burr, a tiny seed covered in hundreds of ‘hooks’ that naturally catch onto the microscopic loops that cover fur, hair and clothing. The burr was an unassuming marvel of nature and a minor headache for man, until one day in 1941 when the burdock burr, Swiss engineer George de Mestral, and his dog crossed paths on a hunting trip in the Alps.